UX/UI Designer
Creating experienes that spark joy and inspiration.
Designing for Fintech and SaaS Experiences.
Boosting Engagement by 400% from Day One
Through my current employer, I redesigned the welcome email journey for TDECU, Houston’s largest credit union, to create a more engaging and user-friendly onboarding experience. The new flow brings clarity, warmth, and brand consistency to help over 380,000 members feel supported from the start.
The Psychology of the Treasure Hunt: User Research for Off-Price Retail Shoppers
In this Northwestern University graduate research project, our team investigated how dedicated off-price retail shoppers navigate the unpredictability of treasure hunt shopping experiences. Through field studies, interviews, and survey research, we uncovered how anticipation, social influence, and unexpected discoveries shape shopper behavior, ultimately identifying opportunities to support product discovery, reduce friction, and improve shopper confidence without diminishing the excitement of exploration.
Aligning Student Choice Pages to TDECU’s Visual Identity
I reimagined the Student Choice vendor pages by applying TDECU’s brand standards, creating a cohesive, modern, and professional interface.
Aligning Student Choice Pages to TDECU’s Visual Identity
I reimagined the Student Choice vendor pages by applying TDECU’s brand standards, creating a cohesive, modern, and professional interface. What people are saying.